Snow-shoe stroll by the Dürr staff colleagues at -20°C in Feldberg / Black Forest as part of our well being and fitness packages. Our health and prevention offerings should contribute to your wellbeing each during and past your working day. In the meantime, S Health showed a extra even distribution of users and the time they spent with the app. Primarily based on our user information, it appears that well being and health apps are nonetheless very a lot a niche market with a relatively small user base.
Primarily based on the Weight Watchers business model – which focuses on weight reduction and health by way of lengthy-time period peer assist channels and proprietary instruments and products – this achieve in stickiness could possibly be a useful and vital indicator of user loyalty to the brand in addition to the app.
Along with Fitbit’s 60% leap in person numbers, MyFitnessPal boosted its consumer base by 43% (from 8.2 million to 11.7 million monthly user), whereas S Health greater than doubled its user numbers, leaping from 6.5 million monthly customers in August 2016 to 13.2 million in July 2017.
As the top-rating health and fitness app, Fitbit customers skew youthful: customers between the ages of 18-24 spent a mean of nearly four.5 hours per 30 days on the Fitbit app, which is greater than twice the amount of time that another age group spent with the app over the same time interval.