In keeping with Verto Analytics knowledge, Fitbit continues to carry on to its position as the highest-rating health and health app, based mostly on the number of month-to-month distinctive users that the app attracted over the course of July 2017. Based on the Weight Watchers business mannequin – which focuses on weight loss and fitness by way of long-term peer support channels and proprietary instruments and products – this achieve in stickiness might be a invaluable and necessary indicator of consumer loyalty to the brand in addition to the app.
As the top-ranking well being and fitness app, Fitbit customers skew younger: shoppers between the ages of 18-24 spent an average of nearly 4.5 hours monthly on the Fitbit app, which is greater than twice the period of time that any other age group spent with the app over the identical time interval.
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